On June 9, 2025, TrueNorth, founded by leading figures from both traditional and decentralized finance, successfully raised a strategic angel investment of $1 million. This innovative platform aims to explore the agentic economy by leveraging autonomous AI agents and real-time data to discover crypto opportunities.
TrueNorth’s founders, led by Willy Chuang, former Chief Operating Officer of hybrid CeFi/DeFi exchange WOO, and Alex Lee, former tech investor at Temasek, have developed an AI-powered engine that guides users on their journey from intent to outcome. Designed to function in symbiosis with the user experience, this engine provides tailored insights tailored to individual portfolios, trading styles and past behaviors.
TrueNorth’s unique agentic technology leverages extensive scanning of blockchain networks, social media, and macroeconomic data. This enables the platform to generate timely, relevant, and personalized insights for each user. Chuang and Lee share the vision that true AI agents will be the foundation for the future of crypto investing. “In an increasingly complex market, our goal is to cut through the chaos with a hyper-personalized engine powered by Gen UI,” Chuang said.
Chuang points to the need for tools that reduce cognitive overload, especially in fast-moving markets. “As a former crypto exchange executive, I’ve seen how fragmented data and constant noise can hinder decision-making,” he says. TrueNorth aims to simplify these processes by providing personalized insights that adapt to users’ needs, allowing them to trade faster and with greater confidence.
With a background in artificial intelligence, Lee emphasizes the platform’s AI-driven approach. “AI is now able to not only process data, but also understand context, adapt to users, and continuously improve decision-making processes.” This development process takes place in a closed beta phase, where the team works closely with the first 500 users, referred to as “Truthsayers,” to refine workflows and optimize usability.
The investors behind TrueNorth, including Bryan Pellegrino of LayerZero, Jeff Feng of YOU ARE A, Jordi Alexander of Selini Capital, and Yongjin of Presto Labs, share a strong belief in the transformative power of AI for crypto trading. Their shared interests center around themes such as interoperability, data-driven AI models, and innovative infrastructure development, which reflect TrueNorth’s mission: simplifying and personalizing decision-making in decentralized markets.
Following the successful funding round, TrueNorth is focused on a public launch, where the team will reveal key details of their advanced architecture and agentic frameworks. This is intended to make advanced, hyper-personalized crypto discovery tools accessible to a wider audience.
What is TrueNorth?
TrueNorth is the crypto industry’s first autonomous, AI-driven discovery engine, designed to guide users from intent to outcome by combining on-chain, social, and macro data.
How is TrueNorth different from other crypto platforms?
TrueNorth uses autonomous AI agents to deliver personalized insights in real-time, simplifying and accelerating decision-making in a complex marketplace.
What are the benefits of agentic technology?
The agentic technology reduces cognitive load by delivering relevant, tailored insights, allowing users to trade the crypto market faster and with more confidence.