November 14 2025
Ripple's recent acquisition of a prime US brokerage has firmly established the company's position in the US financial market. With Ripple Prime will not only increase Ripple's influence in the country, but also draw attention to the price of XRP (Ripple’s native cryptocurrency). This new brokerage marks a pivotal moment for both the Ripple ecosystem and the future of XRP. As analysts evaluate this groundbreaking launch, the focus shifts to how this development can redefine XRP’s role in institutional trading, liquidity, and settlement.
In a recent social media post, crypto analyst Pumpius announced that Ripple Prime has officially launched in the US, following the recent acquisition of Hidden Road in October. With the new Ripple Prime platform, Ripple is now active on Wall Street's playing field, a bold move into mainstream financial markets.
Ripple Prime will enable institutional investors in the US to conduct over-the-counter (OTC) spot trades of major digital assets and stablecoins, including XRP and RLUSD, for the first time. Pumpius emphasized that this is not a pilot program or a limited rollout, but Ripple’s full institutional entry into the US financial system and markets. This signals a serious commitment to building a strong foundation within the US financial infrastructure.
Furthermore, Ripple Prime is designed as a regulated brokerage infrastructure, offering deep multi-asset liquidity and on-demand settlement powered by XRP and RLUSD. These features enable XRP to play a central role in institutional trading, settlement, and liquidity aggregation. Given this integration, the price of XRP, which is currently hovering around $2,26, may come under pressure to move higher as steady non-retail demand further fuels institutional adoption.
Ripple has confirmed on its official website that Ripple Prime will expand institutional access to not only digital assets, but also derivatives, swaps, and fixed income instruments, all under a single, integrated system. Pumpius has suggested that Ripple Prime represents the "missing link" connecting traditional capital markets with the digital financial world.
Crypto commentator BD also shared his thoughts on Ripple Prime on social media, highlighting that this new spot brokerage could transform XRP’s market prospects. According to him, Ripple Prime will offer US institutional clients direct access to XRP through the same infrastructure used for Foreign Exchange (FX) and commodities.
BD noted that this development shifts XRP from just a retail coin to institutional money. This suggests XRP could potentially attract a new layer of demand, which could support its price by creating more stable trading volumes and stronger liquidity.
Notably, Ripple announced its launch of Ripple Prime in the US on Monday, November 3rd, on social media. The crypto company confirmed that the new brokerage firm will enable cross-margining for OTC spot positions with clients' digital asset portfolios, including OTC swaps and Chicago Mercantile Exchange (CME) futures, in addition to options.
How Will Ripple Prime Impact the XRP Price?
Ripple Prime could boost demand for XRP, especially among institutional investors, which could lead to longer-term price increases due to increased liquidity and trading volumes.
What does this development mean for institutional investors?
With Ripple Prime, institutional investors will gain direct access to XRP and a broader set of financial instruments, expanding their investment and settlement options.
Is Ripple Prime only for the US market?
While the launch is initially focused on the US, Ripple Prime’s infrastructure can potentially be rolled out to other markets as well, which could mean greater scale for XRP globally.
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