Ninjas in Pyjamas: $16M Bitcoin Growth Strategy

Ninjas in Pyjamas Expands Bitcoin Business, Targets $16 Million Monthly in BTC

5 November 2025 at 11: 19

Reading time: 2 minutes

NIP Group, the parent company of the renowned esports team Ninjas in Pyjamas, has unveiled ambitious plans to significantly expand its Bitcoin mining operations. With this expansion, the company aims for a monthly production of 160 BTC, which at current prices amounts to over $16 million. This is a significant increase from their previous target of 60 BTC per month.

This adjustment represents a jump in total mining capacity to a hash rate of 11,3 EH/s (exahashes per second), a crucial benchmark in the world of cryptocurrency mining. For comparison, when their mining operation launched in July, the hash rate was only 3,11 EH/s. This makes NIP Group the approximately twelfth-largest publicly traded Bitcoin miner worldwide based on hash rate, according to recent data.

Strategic Focus and Market Dynamics

Hicham Chahine, co-CEO of NIP Group, explains that this step is a natural extension of the disciplines they have already invested in. He indicates that the influx of Bitcoin offers business opportunities for investments in AI computing, AI applications within gaming, and their existing fan loyalty platform, the fan token DOJO. This integration can not only enhance the company's financial stability but also stimulate new technologies in the gaming sector.

It's important to emphasize that NIP Group is primarily focused on maximizing its Bitcoin holdings and hash rate. The company only considers selling Bitcoin when market conditions warrant it, primarily to cover operational or expansion costs. This demonstrates a cautious yet confident strategy, demonstrating a deep understanding of the market.

The mining capacity expansion is the result of the acquisition of several mining rigs with a combined hash rate of approximately 8.19 EH/s. These rigs were acquired from various sellers, including Apex Cyber Capital and Prosperity Oak Holdings, in exchange for more than 314 million shares of Class A common stock. This transaction is expected to close in December.

NIP Group, primarily known for its esports and gaming activities, has been in the spotlight with its esports team, which competes in top competitions like Valorant and League of Legends. Their Counter-Strike: Global Offensive team's incredible 87-match winning streak between 2012 and 2013 underscores its reputation within the gaming community.

However, the company has experienced significant price volatility since its IPO last year, when it started at $10 per share, only to fall back to $2,43 by early June 2025. Even the initial push into Bitcoin mining failed to stabilize the share price, resulting in a further drop to $2,13. Currently, the share price has fallen to $1,61, trading more than 87% below its all-time high.

Frequently Asked Questions

What is the reason for expanding NIP Group's Bitcoin mining activities?
NIP Group sees the expansion of its Bitcoin mining operations as a strategic step that will enable it to strengthen its financial position and integrate new technologies into gaming.

How much Bitcoin does NIP Group aim to mine monthly?
NIP Group targets a monthly production of 160 BTC, which is expected to generate over $16 million per month.

What happened to NIP Group's share price since its IPO?
After an initial surge at its IPO, NIP Group's share price has fallen by more than 87%, driven by fluctuations in the crypto market and operating losses.

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