Nasdaq-listed Fold Introduces Bitcoin Gift Card

Fold Holdings, introduces a groundbreaking innovation in the world of digital currencies: the Fold Bitcoin Gift Card. This new gift card makes buying and giving Bitcoin as easy and convenient as using a traditional gift card. This move opens the door to a market worth over $300 billion in gift cards globally, with Fold capitalizing on the fact that a whopping 84% of consumers use gift cards annually.

Making Bitcoin accessible to everyone

The Fold Bitcoin Gift Card makes it possible to acquire bitcoin without complicated processes or technical knowledge. Consumers can purchase the gift card and give it as a gift, after which the recipient can convert the credit into bitcoin. This lowers the threshold for people who are interested in crypto, but don't know exactly how to get started. By making bitcoin so simple and recognizable, Fold hopes to further integrate the digital currency into everyday life.

A new player in a huge market

The global gift card market is huge and growing steadily. To give you an idea, US retailer Costco alone generates approximately $200 million in monthly gold sales. Fold is using this success as an example and is positioning its Bitcoin Gift Card as a reliable and attractive option in this market. Starting May 15, 2025, the Fold Bitcoin Gift Card will be available online at FoldApp.com/bitcoin-gift-card, with a nationwide rollout to both physical and online stores coming soon.

Collaboration with Totus for wide distribution

The successful rollout of the Fold Bitcoin Gift Card is made possible by the partnership with Totus, a distribution partner with access to over 150.000 points of sale nationwide. This partnership ensures that the gift card is available at scale and close to the consumer. Thanks to Totus, millions of people can easily purchase and use the Fold Bitcoin Gift Card, contributing to the wider adoption of bitcoin.

What does this mean for the future of bitcoin and gift cards?

With the Fold Bitcoin Gift Card, Fold is bringing the world of cryptocurrency closer to the masses. By offering bitcoin in the form of a familiar gift card, the company is lowering the barrier for new users and encouraging the adoption of digital currencies in everyday life. This initiative marks an important step in the evolution of bitcoin as a mainstream means of payment and investment.

Frequently Asked Questions

What is the Fold Bitcoin Gift Card?

The Fold Bitcoin Gift Card is a gift card that allows you to buy and gift bitcoin, just like a traditional gift card for stores or services.

Where can I buy the Fold Bitcoin Gift Card?

The gift voucher can be purchased online from May 15, 2025 via FoldApp.com/bitcoin-gift-card. It will soon be available in physical and online stores.

How does the collaboration with Totus work?

Totus will distribute the gift card through over 150.000 points of sale across the country, making the Fold Bitcoin Gift Card easily available to consumers.

Why is the Fold Bitcoin Gift Card important?

It makes it easier for everyone to acquire and use bitcoin, accelerating the adoption of digital currencies.