March 15 2026
LINEUP Games, formerly known as UNKJD, has undergone a major transition to a multi-platform, multi-chain gaming ecosystem after a year of development and strategic partnerships. What started as a single mobile soccer game has now grown into a fully Web2 and Web3 integrated platform capable of supporting over 100 million players worldwide.
The change to LINEUP Games reflects my broader mission: unifying the gaming experience across mobile platforms, SuperApps, and multiple blockchains through competitive sports titles, accessible mini-games, and infrastructure for third-party developers. This allows us to create a diverse playing field that appeals to both casual and competitive gamers.
Our flagship Striker League – a 6v6 mobile soccer game – is now available on iOS and Android. In addition, we launched Gold Striker, a fast-paced mini-game currently playing on Telegram and LINE. These platforms, which together have over 1 billion monthly active users, provide a huge reach and allow us to reach a wide range of players.
By launching on Telegram and LINE, platforms with strong engagement in mini-games, I position LINEUP perfectly to deliver user-friendly, mobile experiences to various markets, including Japan, South Korea, Thailand and Taiwan.
LINEUP Games is active on the Solana and Base blockchains and will expand its services to TON (Telegram) and Kaia (LINE). We will introduce a new token that unifies the ecosystem and supports cross-chain gameplay and in-game functionality. Existing $MBS holders will receive an airdrop of the new ecosystem token. This infrastructure ensures seamless ownership of assets, rewards, and progression across platforms, leading to a consistent player economy for both mobile games and mini-games.
My growth strategy is reinforced by partnerships with major brands such as Meta, PUMA, AC Milan and Paulo Dybala. These partnerships are key to our global campaign to attract hundreds of millions of players. The team behind LINEUP consists of experienced professionals from Playtika and Azuki, companies known for launching and scaling blockbuster titles.
Following the success of Striker League, I am working on developing additional sports games using our existing infrastructure and intellectual property. These new titles will continue to focus on high-quality, competitive gameplay, specifically tailored for players on mobile platforms.
LINEUP Games integrates Web3 functionality in a user-friendly way, allowing players to benefit from token-based rewards, digital collectibles, and tournament prizes without requiring blockchain knowledge. Features such as staking, discounts on in-game assets, and cross-platform progression strengthen engagement and provide an accessible route into blockchain gaming.
LINEUP Games is a multi-platform gaming company building a cross-chain ecosystem for competitive sports titles and mini-games. Formerly UNKJD, the company now operates on Solana and Base, with upcoming integrations into TON and Kaia. We develop mobile sports games and SuperApp mini-games, including Striker League and Gold Striker, and provide no-code tools for developers to expand the ecosystem. Backed by global partnerships and a leadership team experienced in developing high-growth gaming products, LINEUP’s focus is on delivering scalable and accessible experiences that bridge Web2 and Web3.
What is the big change from UNKJD to LINEUP Games?
The rebranding to LINEUP Games signifies a broader mission to integrate the gaming experience across platforms and blockchains, allowing players to experience more diverse and accessible games.
Which platforms are involved in the new gaming ecosystem?
LINEUP Games currently operates on Solana and Base, with upcoming expansions to TON and Kaia, expanding the scope of the games.
How does LINEUP Games ensure a smooth experience for players?
By integrating Web3 features in a user-friendly way, players can enjoy rewards and digital collectibles without needing extensive blockchain knowledge.
Bitcoin (BTC)
Ethereum (ETH)
XRP (XRP)
