Play 'n GO has made it clear that they will not supply their games to sweepstakes casinos. These casinos undermine the integrity of the regulated markets in my opinion. These types of platforms pose significant risks to both players and the industry. The use of virtual currencies that are ultimately redeemable for real money circumvents the gambling laws of various countries. This often results in sweepstakes casinos operating in a legal grey area, which recently led to a class-action lawsuit against Google and Apple , because they would contribute to illegal gambling through their app stores.
According to Johan Törnqvist, Chief Executive Officer of Play 'n GO, they stand firmly behind regulated markets and want nothing to do with sweepstakes casinos that operate outside of a regulated framework. Shawn Fluharty, Head of Government Affairs, adds that maintaining relationships with such platforms could be detrimental to future business opportunities in new regulated markets. Magnus Olsson, Commercial Director, also speaks of a principled choice, despite the significant loss of revenue for the company. He emphasises the importance of a sustainable industry in which player safety is paramount.
The boycott of Play 'n GO increases the pressure on other companies to show their colours in the debate around online gambling and responsibility. This is a brave step in an industry where quick profit often prevails. They are taking a big step towards a responsible future for online gambling.
And let's face it, in today's world where everything is crazy, a little bit of integrity is quite rare, right?
What is Play 'n GO's main argument for not doing business with sweepstakes casinos?
They want to maintain integrity and responsibility in the gambling industry by only operating in regulated markets.
What kind of lawsuit has been filed against Google and Apple?
A class-action lawsuit accusing them of facilitating illegal gambling through their app stores.
What is the attitude of Magnus Olsson, Commercial Director of Play 'n GO?
He stresses that while the decision is financially painful, it is a principled choice for the long term, aimed at creating a safe and sustainable gambling industry.