November 17 2025
If you’ve ever wanted a way to literally wear your Solana wallet on your wrist, Swiss watchmaker Franck Muller is making it possible. The watch market is entering the Web3 ecosystem with a limited edition of watches inspired by Solana. Each watch contains a unique QR code that links directly to the user's Solana address.
The collection, limited to 1.111 pieces, is priced at 20.000 Swiss francs, or approximately $24.300. The watches’ unique design may appeal to participants in the Solana ecosystem. However, the launch of these luxury items coincides with an increase in the risks associated with displaying crypto-related wealth.
This year, the cryptocurrency industry has seen dozens of physical attacks. One notable case involved the daughter and grandson of Pierre Noizat, CEO of crypto platform Paymium, who were targeted in a failed kidnapping in the open air. The shocking incident was filmed and shared on social media.
While this kidnapping was unsuccessful, a previous case in the same city resulted in the kidnapping of a crypto millionaire’s father. Police managed to rescue the man, but not before his finger was chopped off.
Additionally, earlier this year, hardware wallet maker Ledger co-founder David Balland was kidnapped from their home along with his wife. They too experienced similar violence. The couple was later rescued by authorities and a previously paid ransom was seized.
More such attacks have been reported in recent months.
Franck Muller presents his collection as a “phygital” (physical-digital) symbol of identity and ownership in the age of cryptocurrency. While the watch is undoubtedly part of crypto mythology, it may also be a collectible that investors may be reluctant to display in public.
How can a watch link to protect my Solana wallet?
The watch contains a unique QR code that leads directly to your Solana address, but physical security remains crucial to prevent you from becoming a target of crime.
What does “phygital” mean in the context of this watch?
“Phygital” refers to the combination of physical and digital elements, in this case the integration of watch technology with blockchain identity.
Why would someone pay 20.000 Swiss francs for a watch that shows their crypto address?
For some investors, the watch is not only a luxury item, but also a status symbol and a means of demonstrating their commitment to the crypto world.
In conclusion, this innovative watch collection from Franck Muller offers a fascinating cross between luxury and cryptocurrency, but at the same time raises significant security concerns. It is important that interested parties are aware of both the status and risks associated with crypto wealth.
Bitcoin (BTC)
Ethereum (ETH)
XRP (XRP)
