November 13 2025
The end of the year is approaching and many Dutch people feel the urge to make one of their dreams come true. According to recent research by Mastercard 41% of Dutch people are determined to complete at least one bucket list experience by the end of 2025. The younger generation, Gen Z, is feeling the pressure, with 59% hoping to cross something off their bucket list this year.
The timing is favorable. The survey, conducted among 1.000 Dutch people, shows that almost half (47%) still have a significant number of vacation days left, ranging from 7 to more than 20 days. This offers an ideal opportunity to make those dreams come true.
There's a strong desire for unforgettable moments. Topping the bucket list is traveling to a new dream destination (36%). Other popular wishes include visiting an iconic location (12%), attending a dream live show (8%), and visiting a Christmas market (6%).
Although many Dutch people make plans at the beginning of the year, executing them can sometimes be challenging. The most frequently cited obstacles are the need to save longer (16%) and waiting for "the perfect moment" (14%). Nevertheless, the focus on experiences remains strong: 81% believe spending money on experiences is "always or usually worth it."
“Throughout the year we have seen a shift from material things to unforgettable experiences,” said Jan-Willem van der Schoot, Country Manager Mastercard The Netherlands“By listening to Dutch consumers and entering into partnerships that interest them, we make their Priceless experiences possible.”
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