The role of the CFO, or chief financial officer, has changed dramatically. Where the CFO was once simply the "chief accountant" who audited the figures, this role has now undeniably expanded. This is confirmed by Deloitte's latest CFO Survey, which shows that the CFO is increasingly a strategic player in the boardroom. At the same time, geopolitical tensions and data quality issues are forcing the finance department back onto the defensive.
Traditionally, the CFO was the "referee" of a company, focusing on reporting, control, and compliance. However, this role is increasingly shifting toward that of a strategic architect. The survey, for example, shows that 80% of respondents indicate that the CFO's influence within the board of directors has increased over the past five years. This gives the CFO significant influence on, for example, digital transformations and mergers and acquisitions.
While the CFO has increasing strategic influence, this doesn't mean there are unlimited opportunities for expansion. The financial reality of late 2025 calls for caution. Geopolitical risks are seen by 40% of CFOs as a major threat to the business model. Such uncertainty has direct consequences for capital allocation, with businesses who are less inclined to take on large, long-term commitments.
In this uncertain climate, predictability is a crucial product that the finance department can deliver. AI A key role, for example, in rolling forecasts and scenario analyses. However, despite high ambitions, 90% of CFOs currently estimate that AI plays a role in no more than a quarter of strategic decisions. The obstacle isn't so much the technology itself, but the underlying data quality.
The modern CFO walks a fine line. On the one hand, they are expected to create value and drive innovation as a strategic partner. On the other, the global situation forces them to revert to their traditional role as a "protector" of assets.