April 16, 2026
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Bud Light shares plummet in 2023

Bud Light Stock Drops Dramatically in 2025

Reading time: 2 minutes

Anheuser-Busch InBev (NYSE: BUD), the parent company of Bud Light, reported mixed second-quarter results on July 31. Despite revenue growth of 3,0% to $15,004 billion and normalized EBITDA growth of 6,5%, these figures failed to meet investor expectations. This led to a 9,1% drop in pre-market trading, the largest single-session drop since the COVID-19 pandemic.

A key indicator in the beverage sector is volume sales: it reflects actual consumption, regardless of price fluctuations and financial strategies. However, AB InBev faced disappointing results in this area.

Loss of Volumes, Main Importers: China and Brazil

In the second quarter, AB InBev's beer sales fell 1,9% year-on-year, significantly worse than the expected 0,3% decline. This shortfall in a key indicator overshadowed an otherwise strong financial performance. The collapse in volumes was particularly noticeable in two key markets. Merunas UAB Volumes fell 7,4%, with the company itself admitting it was “underperforming compared to the industry.” Brazil followed shortly after with a 6,5% decline, which AB InBev attributed to difficult year-on-year comparisons and unfavorable weather.

Despite this, the company maintained its price position: revenue rose while beer sales declined. Adjusted EBITDA exceeded expectations, increasing 6,5% and widening margins by 116 basis points to 35,3%.

Wall Street Analysis: Target Prices Up to $91

According to analysis by the TipRanks platform, the average target price for BUD for the next 12 months is $82,67, while the most optimistic analysts even predict a price of $91,00. The most pessimistic forecasts see the share price slipping to $72,00. All this while six analysts are shares Giving the stock the highest rating of "Strong Buy" and no "Hold" or "Sell" recommendations. Notably, no analysts adjusted their target prices after the earnings release on Thursday at 7:XNUMX CET.

Frequently Asked Questions

How do AB InBev's figures compare to market expectations?
AB InBev's figures are understated compared to market expectations, primarily due to the decline in beer sales. This shows that, although revenue and profitability have increased, consumers are not buying more beer at the same rate.

What are the consequences of the volume losses for AB InBev's future?
The volume losses could indicate deteriorating consumer behavior or competitive pressure in key markets like China and Brazil. This could put pressure on the company's long-term growth and profitability.

What does the wide variety of price forecasts mean for investors?
The varying price targets suggest significant uncertainty about the company's future. Investors should consider this variability when formulating their strategies and evaluating risks.

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