Brazilian Fintech Sees Shares Surge On Smart Bitcoin Buying Strategy

Méliuz, Brazil’s most prominent cashback company, recently positioned itself as South America’s first Bitcoin treasury by investing over $28 million in the cryptocurrency. It’s a significant move for the public fintech, which trades on the country’s oldest stock exchange, B3, under the ticker CASH3.

In March, Meliuz made his plans to Bitcoin to buy, which led to a spectacular rise in the stock price. The recent purchase of 274,52 BTC at $28,4 million – with an average price of $101.703 per coin – the stock has given an additional boost, recently rising as much as 26%.

Meliuz argues that it has not only put a portion of its cash reserves into Bitcoin as a hedge against inflation or currency devaluation, but has shifted its focus to maximize the amount of Bitcoin per share. This is a strategic move that has clearly resonated with shareholders, who have given their approval to the company’s transformation into a Bitcoin treasury.

This Bitcoin banking is a trend that seems to be attracting more companies. The Bitcoin treasury chain has emerged because companies buy Bitcoin, allowing investors to indirectly benefit from the value development of this digital currency by buying shares in the company. A notable example is the American software giant Strategy, which started buying Bitcoin in 2020 and has accelerated this trend as its share price has risen.

Brazil is the largest economy in Latin America, with the most crypto ETFs and an ever-growing digital asset market. Given the growing popularity of cryptocurrency in the region, Meliuz’s move to incorporate Bitcoin into their business strategy is not only a forward-thinking move, but also a smart one in a competitive market.

Bitcoin is much more than just an investment; it is becoming an essential part of financial strategies for businesses that want to differentiate themselves in a rapidly changing world. This trend may well resonate in more corporate strategies in the future, where Bitcoin is seen not just as an asset, but as a strategic move.

Frequently Asked Questions

How much Bitcoin did Méliuz buy?
Meliuz purchased 274,52 BTC for a total of $28,4 million.

Why did Méliuz take this step?
The company not only wants to protect against inflation, but also maximize the amount of Bitcoin per share.

What does this mean for the future of crypto in Brazil?
This could start a trend where more companies integrate Bitcoin as a strategic part of their financial planning, further strengthening the cryptocurrency market in Brazil.