BUX Fined 1,6M Euro Due to Influencer Fees

Bux Fined 1,6 Million Euros Over Payments to Financial Influencers

16 May 2025 at 19: 59

Reading time: 2 minutes

ABN AMRO, the parent company of online broker Bux, has been fined €1,6 million by the Dutch Authority for the Financial Markets (AFM). euro for paying fees to financial influencers, comparison sites and existing customers to promote the acquisition of new customers.

The role of Finfluencers

According to the AFM, Bux has used financial influencers, also known as finfluencers. These influencers provide financial advice via social media and received compensation for every follower who took action to open an investment account with Bux. Through this construction, the finfluencers had a financial interest in attracting as many followers as possible for Bux.

Commission ban

However, this fee structure is in conflict with the commission ban, according to the AFM, which imposed the fine on 18 November. Bux stopped paying these fees about two years ago. According to the AFM, the interests of the potential investor were not taken into account in this method.

ABN AMRO acquired Amsterdam brokerage platform Bux in late 2023 with the aim of strengthening its retail investment arm and digital presence. According to a separate statement from Bux on Tuesday, the sofa aware of the discussions between Bux and the supervisor regarding the commission ban.

Questions & Answers

Why did Bux receive a fine of 1,6 million euros?

BUX, a subsidiary of ABN AMRO, has been fined €1,6 million by the Netherlands Authority for the Financial Markets (AFM) for paying fees to financial influencers, comparison websites and existing customers for recruiting new customers.

What is the problem with the fees paid by Bux?

The fees that Bux paid to financial influencers and others are in breach of the commission ban. In addition, the interests of potential investors were not taken into consideration, according to the AFM.

Did ABN AMRO know about the discussions between Bux and the regulator about the commission ban?

Yes, according to a statement from Bux, ABN AMRO was aware of the discussions between Bux and the AFM about the commission ban.

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