Bitcoin is currently trading at $102.600, remarkably close to its all-time high. Despite the impressive price gains from the local bottom of $74.000, retail investors are still keeping their distance. Google searches for Bitcoin are at an all-time low and interest in the digital currency has fallen to a six-month low.
The current search trend is reminiscent of June 2024, when Bitcoin was trading at $66.000 after a three-month period where it had not risen above $73.000. The Coinbase app has also suffered a setback in the US App Store, where it currently ranks 15th in the financial category. This is a significant drop from early 2025, when the platform was ranked much higher.
If we interpret this as an indicator of private interest, it last really peaked in November 2024. Back then, the Coinbase app jumped from 40th to 5th place in just two weeks, while search volume for Bitcoin reached its highest levels in over two years at the time. This happened right after the victory of Donald Trump in the US elections, which led to a wave of optimism in the stock market, from which Bitcoin clearly benefited. After all, Trump had announced a Strategic Bitcoin Reserve. So far, however, we have seen little of these promises come to fruition.
The question of whether this is a good time to buy Bitcoin is certainly valid. The current lack of attention for the coin makes it less likely that this is the ideal time to get in. Historically, higher search interest and popular apps have often been indicators of an upcoming spike in Bitcoin price. We saw this in late 2024 and in March 2024, when Bitcoin reached a new all-time high of $73.000 for the first time this cycle.
The current price of Bitcoin is $102.600.
Interest in Bitcoin has fallen to a six-month low, which has translated into low Google searches.
Historically, times of low interest and search activity are often not ideal entry points for Bitcoin.